Kettering Audience Survey

Culture Syndicates undertook an audience evaluation project for the Manor House Museum in Kettering, giving us chance to utilise our experience with surveying to assist with the audience development of a larger Museum. Over several months we collected data from both users and non-users of the site, then collated the information in order to report on audience trends and demographics. We were also able to offer advice on how to engage a wider audience by adopting ideas suggested by visitors and a more productive use of marketing.