Lakeland Arts

Photo Cumbria

Photo 2019, 2020

Photo Audience development

about the project

Culture Syndicates worked in partnership with Colin Mulberg Consulting to review
the current audiences attending the four Lakeland Arts sites, and to create a
plan for attracting new and varied audiences in the future. The Culture
Syndicates team completed extensive research both on-site in various Lakeland
Arts sites and surrounding areas, and through extensive desk-based research.
We created a clear audience profile for the current users of the sites, and
identified a wide range of ways to engage more people in the future.


We suggested a range of activities that could be viable ways of increasing
income in the future. Having consulted with a wide variety of audiences,
including on the ground market research with local tourists, we compiled an
extensive range of opportunities to be maximised on in the future, ensuring that
a wider range of offers could be created for the four very complex projects.

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To date, we have supported over 100 sector entrants and students to gain paid employment and training.


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At Culture Syndicates, we aim for no less than ‘changing the world’ of museum and heritage careers. We are a social enterprise with the core purpose of providing high quality training opportunities for people from all backgrounds and abilities.
Our workforce development programme relies on earned income and grant funding to survive. If you would like to support our work, please consider donating to help those starting out in their careers.

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