Culture Syndicates worked in partnership with Colin Mulberg Consulting to review
the current audiences attending the four Lakeland Arts sites, and to create a
plan for attracting new and varied audiences in the future. The Culture
Syndicates team completed extensive research both on-site in various Lakeland
Arts sites and surrounding areas, and through extensive desk-based research.
We created a clear audience profile for the current users of the sites, and
identified a wide range of ways to engage more people in the future.
We suggested a range of activities that could be viable ways of increasing
income in the future. Having consulted with a wide variety of audiences,
including on the ground market research with local tourists, we compiled an
extensive range of opportunities to be maximised on in the future, ensuring that
a wider range of offers could be created for the four very complex projects.